Challenge

Chalhoub, the undisputed market leader in luxury retail, approached our team to launch their new French perfume, “Paradis Des Sans,” in the Saudi market. With eight owned brands and over 300 international ones in luxury, beauty, fashion, and lifestyle, Chalhoub trusted our team for this venture. We were tasked with generating brand awareness for “Paradis Des Sans” in Saudi Arabia, where the fragrance was making its inaugural entry. This involved navigating a landscape where the brand had no established presence, understanding local consumer preferences, and crafting a compelling narrative that resonated with the Saudi audience. Overcoming cultural nuances, competition, and the need to stand out in a saturated market were all integral components of the challenge.

Solution

Recognizing the influential role of social media, we engaged celebrities, macro, and micro influencers to create authentic content on Snapchat and Instagram. This approach aimed at capturing the attention of diverse audiences while navigating cultural nuances. Complementing the organic content, we strategically boosted visibility through targeted advertisements. Executed over a three-month period, the campaign not only achieved remarkable brand awareness but also translated into spectacular sales results, solidifying “Paradis Des Sans” as a prominent player in the competitive Saudi luxury fragrance market.