Challenge
Bidfood, a prominent food service distributor, was struggling to support their multinational brand partners in-house. Such brands demanded strict adherence to brand guidelines, exacting standards for creativity, and substantial volume of daily output. Such responsibilities made Bidfood to look for a creative digital partner to improve acceptance rate & shorten lead times for delivering creative content on a scale.
Solution
We developed a creative framework that took into account brand guidelines & essence on one side and the Saudi culture and the target audiences on another. The framework significantly raised the approval rates for Bidfood’s creative designs, shortened the lead times and helped Bidfood to deliver high number of daily requests without compromising on quality. Which consequently improved Bidfood’s standing with these brands, ensuring a secure and fruitful partnership.
Scope
• Content Strategy
• Product Launch Campaigns
• Social & Digital Content
• Branding Campaigns
Results
• Research & Audience Segmentation
• Positioning & Messaging
• Brand & Product Launch Campaigns
• Brand Standards Development
• Social & Digital Content
