Challenge
Bidfood, the exclusive distributor for Impossible Burger in the Middle East, wanted to create a compelling marketing campaign in Dubai. The campaign launched “The Impossible Box” which included not only the renowned Impossible Burger patties but also BRIOCHE burger buns, Emborg cheese slices, and raspberry cheesecake — all products distributed by Bidfood. To make this campaign even more impactful, they enlisted influencers to join the effort. The only problem was the box default packaging: it wasn’t attractive enough for end users.
Solution
We devised five distinct packaging options, each thoughtfully incorporating the iconic elements of Impossible Burger’s brand while seamlessly merging them with Bidfood’s identity. After careful consideration, Bidfood selected the third option, a design that perfectly captured their vision, exuding a bright and cheerful vibe that resonated with their audience.
Scope
• Art Direction
• Product Launch Campaign
Results
• Research & Audience Segmentation
• Positioning & Messaging
• Brand & Product Launch Campaigns
• Brand Standards Development
• Social & Digital Content
