Challenge
Pride cheese, one of the esteemed brands under the Lactalis Group, approached us with an exciting challenge. They sought to breathe new life into their social media platforms by infusing creativity and vibrancy into their social content. The goal was not only to refresh their online presence but also to establish meaningful connections with a diverse audience. They aspired to engage their audience through captivating content, including recipes and pairings using their cheese products.
Solution
We introduced a fresh art direction that injected creativity and vibrancy into their platforms. At the core of our solution was the development of a new content strategy, emphasizing recipes as the focal point. We leveraged short videos, GIFs, and reels to bring these recipes to life, making them engaging and shareable.
Scope
• Content Strategy
• Social Content
• Media Buying
Results
• Research & Audience Segmentation
• Positioning & Messaging
• Brand & Product Launch Campaigns
• Brand Standards Development
• Social & Digital Content
