Challenge
Saldwich, a popular local healthy food brand in Riyadh, faced a unique challenge. Despite their exceptional food offerings and widespread presence, they found themselves in a tough spot. A brand positioning study revealed that their target audience perceived them as less premium compared to their local competitors, “Yogi” and “Boga.” This perception threatened to hinder their growth and market positioning.
Solution
We began by introducing a new art direction applied to their digital platforms and offline products, such as packaging, brochures, and stickers. This fresh visual identity immediately captured the essence of premium quality that Saldwich was seeking to convey.
We crafted a comprehensive content strategy that blended educational and entertaining content while preserving the brand’s premium aura. This strategic shift not only engaged customers on a profound level but also reinforced Saldwich’s commitment to both health and indulgence.
Simultaneously, our advertising strategy strategically focused on always-on brand building campaigns to restore the brand perception of premium quality, ensuring Saldwich remained top-of-mind among its audience.
Scope
• Content Strategy
• Advertising Strategy
• Creative Photoshoots
• Social & Digital Content
• Community Management
Results
• Research & Audience Segmentation
• Positioning & Messaging
• Brand & Product Launch Campaigns
• Brand Standards Development
• Social & Digital Content
