Challenge

When Starlinks entered the e-commerce sector in 2019, they found themselves in an unusual position. They faced numerous challenges in bringing their vision to life: becoming the market leader in e-commerce fulfillment. Despite being the first to adopt robotic fulfillment and out-of-home delivery (PUDO), the brand wasn’t as widely recognized as their local competitors; Salasa & Red box. Additionally, Starlinks had to build awareness against global giants like Aramex & SMSA.

Solution

We recognized the need for a strong online presence, thus we embarked on developing a mobile friendly website that catered for both Arabic and English-speaking audiences.

Additionally, we tackled the brand’s limited recognition by revamping their social media platforms with a new art direction, comprehensive content strategy, and creative photoshoots. These elements collectively contributed to deeper audience engagement, improved brand perception, and a more profound connection with their clientele.

In order to continuously reinforce their brand perception and foster a stronger market presence, we launched always-on brand building campaigns.